About Sara

Hi. I'm Sara Wesche.

a strategic communicator, writer, and guide.

I’ve always been someone who listens closely, asks too many questions, and finds the right words when others get stuck. Whether I’m building a brand messaging framework, crafting an article, or guiding someone through a quiet forest walk, my work is about creating space to pause, reflect, and move forward with purpose.

My Path to Now

I spent over 15 years on the inside—leading marketing communications for B2B brands and navigating multi-touch campaigns, product launches, private equity acquisitions, and all-hands meetings. In 2015, I stepped out on my own and founded 45th Parallel Marketing to help businesses get clearer about what they say, how they say it, and who they say it to.

Since then, I’ve partnered with dozens of organizations—industrial and creative, corporate and mission-driven—to untangle complex ideas and build communication strategies that actually connect.

But I’ve always had one foot in another world, too.

I’m also the founder of Midwest Vertical Journal, a digital publication rooted in outdoor culture and storytelling across the Midwest. It’s part creative project, part community builder… and 100% heart.

And soon, I’ll be offering guided forest therapy experiences for individuals and groups. I’ve found that sometimes communication starts with listening to the wind in the trees instead of the voice in your head.

What ties it all together

Whether I’m working with a brand, a team, or a single person, the goal is the same: clarity, connection, and communication that matters.

Associations

I’m proud to be part of organizations that support meaningful work, professional growth, and a deep connection to the outdoors.

Let’s Keep in Touch

Through good stories, meaningful work, and thoughtful conversation.