by Sara Wesche | Aug 3, 2017 | Business
“How do you know what messaging to use in a marketing campaign?” “Where should I advertise?” “Do I need to have a Twitter account?” Not surprisingly, I get asked marketing questions likes these quite a bit by friends and family that...
by Sara Wesche | Jun 16, 2017 | Business
…and What Marketers Can Learn I was at Meijer the other day in search of some sand toys for my toddler, and at the back of toy department, sitting on a non-descript shelf within a group of unmemorable toys were the Hatchimals. If you recall, Hatchmials were...
by Sara Wesche | May 16, 2017 | Business
You know what I’m talking about. Every town has them. Maybe they are better when you live in a larger city such as New York or Los Angeles. But, I have to imagine that some guy named Bob who owns a business in Brooklyn is starring in his own commercial, and...
by Sara Wesche | May 1, 2017 | Business
Maybe it’s just the way the stars aligned this week, but I’ve come across more than one article about the death of retail. Ralph Lauren has closed its Fifth Avenue flagship store only two years after it opened. Macy’s, Sears, Rue 21…all...
by Sara Wesche | Apr 24, 2017 | Business, Life
This is a question that has been nagging at me for the last few days. It’s turned from general curiosity into a subject I find to be incredibly intriguing. And it’s also extremely relevant for marketers, brands, and entrepreneurs. In its infancy, the...
